From premiumization to the rise of functionality, sustainability, and convenience, major brands continue to innovate to maintain their popularity in the global beverage market. Based on the current trends in the beverage industry, we have analyzed five types of beverage industry markets from 2020 to 2021. These trends have become obvious this year and may continue until 2021.
Nestle's natural mineral water brand, Perrier Water has collaborated again with Los Angeles visual artist husband and wife Dabs Myla to design a limited edition can for Perrier. In 2012, Perrier Water launched the famous 250ml slimming can, which combines fashion and lightweight packaging to quickly capture many consumers.